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A Whale of an Ad


The following ad, “Whales,” was Pacific Life’s first national cable television advertisement. The campaign launched on September 15, 1997, shortly after Pacific Life changed its name and converted to a mutual holding company. This ad aired during popular shows on networks such as A&E, CNBC, CNN and ESPN, and was so successful that Pacific Life developed a subsequent advertisement called “Whale Watchers” the following year.

  • Since 1997, Pacific Life has been well known for its commercials featuring the humpback whale

A still grab from Pacific Life's first national cable television advertisement. Pacific Life

This site was designed as a reference tool to commemorate Pacific Life's 150-year history between 1868-2018. For the latest company info and news, please visit pacificlife.com.